About us

Since 1987 our management has been involved in all aspects of apparel sourcing. Leveraging more than two decades of industry experience has enabled us to source the best selection of UC Berkeley apparel & Cal gear at exceptional prices. Our diverse selection of University of California Berkeley apparel is unique to our store. Many of our products are not available at the Cal Student Store or Berkeley Student Store.


To provide University Of California Berkeley  students , their families, Cal alums and California Golden Bear fans the trendiest officially licensed UC Berkeley apparel and gifts, so they wear what they love and love what they wear.


Unlike the Cal  Student Store, we don’t sell text books, technology, etc. The laser focus on  Cal gear and California Golden Bears team apparel has enabled us to be a trend setter like California; providing U.C. Berkeley students, Cal Berkeley alums and Cal Bears fans with the latest designs in officially licensed Cal Berkeley apparel.


We take pride in having the most fashion forward assortments of University Of California Berkeley officially licensed apparel and fans gear. Only the trendiest designs with proven track records in our brick and mortar store get uploaded to our website. This will save Cal fans time and give them confidence that they picked the hippest Cal Gear and gifts.